The Presley Bar is a conceptualized chocolate bar brand to be sold at the Graceland souvenir shop. While chocolate is an edible product, I wanted to design packaging that was upscale, tactile and display-worthy to keep as collectible items. The chocolate bar flavors and packaging were designed around Elvis Presley singles and album titles. Each box had a unique dimensional. tactile element to represent each flavor: Golden Records displays a gold foil record, Blue Suede Shoes displays felt accents and Aloha From Hawaii displays velvet faux hibiscus petals. Box design and packaging was designed in Adobe Illustrator.
Submissions Magazine, SubMag for short, is a Purchase College literary and art quarterly print magazine. I worked as the Art Director for Submissions Magazine for the 2016-2017 year, and as the Layout Intern in the Spring of 2016. I created and assisted the layouts, content, and production of Issues 61-63. I art directed and was lead on layout and curation of content for Issues 64-66.
Treat Yourself is a bakery and brand designed to create awareness about nutrition and living a healthier lifestyle through dietary choices. The brand and design was inspired by farm stands and farmers markets as well as produce sections, french bakeries, organic food products and farm house interior design and decor. The branding was designed in this way to feel approachable and engaging to the customer as well as natural and organic. Currently, Treat Yourself exists as a cupcake stand, intended to be a pop-up shop around local towns and farmers markets as well as through social media, with hopes to soon include a website and further physical expansion.
Treat Yourself was on display during We The Seniors, a BFA thesis show for Purchase College, SUNY December 2016/May 2017 graduates. Treat Yourself was developed as my undergraduate thesis project. You can read my thesis essay here.
The mood board I developed for the project can be viewed here.
Spike Motion Graphics
A collection of motion graphics theorized for Spike Television. Using elements of the channel's recent rebranding as inspiration, I created one 5-second interstitial for Bar Rescue, one 30-second up-next interstitial, and one 10-second Rocky movie marathon interstitial. I used a combination of Adobe Premiere and Adobe AfterEffects to create the graphics using found footage and art-directed videography (Bar Rescue interstitial).
Spike UpNext Interstitial
Spike Rocky Marathon Interstitial
Spike Bar Rescue Interstitial
Rally is a short animation exploring the movement of a tennis ball during one point or a rally. The animation showcases a diversity of tennis shots and explores depth within a 2-dimensional space. This motion piece was created in Adobe Illustrator and animated in Adobe AfterEffects.
This project is a completely conceptualized visual rebrand for Under Armour. The rebrand consists of a new logo design, color palette, design elements, advertising strategies, packaging, and web design. The "new" brand identity was created to introduce a more colorful design into the athletic apparel industry as well market to both men and women who enjoy the comfort of Under Armour brand clothing for athletic or everyday lifestyles.
10 Second Art
10 Second Art is a collection of digital paintings created strictly on the application, Snapchat. The pieces were inspired by my own excessive use of the application. I wanted to create pieces of fine art that would take hours to produce using only the monosized brush and strict color palette found in the apps platform based off of the arbitrary, fleeting content produced by using the app itself. All pieces were created in the application using the preset color palette and brush tool.
A collection of packaging products I worked on with the Marketing Team and Art Director at Centrix, Inc. I had a hand in the production of the Couture Finishing & Polishing line, including label and packaging production, FDA label compliance and design consistency.
Macbeth is a specialty typeface developed from hand-created letterforms. The original letterforms were painted and corrected with plaka on bristol board. The letterforms were then scanned and digitally rendered in Adobe Illustrator. The set was then expanded to curate a selection of characters to create a unique title font for Shakespeare's Macbeth.
Text Marks the Spot
Text Marks the Spot is a typographic guidebook that contains the major rules of typography and typesetting. The book design takes inspiration from pocket survival guides and methods of wayfinding, with an emphasis on maps and original methods of navigation and exploration as the book highlights the original rules and basics to typography. The book was designed in Adobe InDesign and Illustrator, designed and laser printed in a 4.5" high by 6.5" wide format and perfect bound.
Cy's Diner & Deli
Cy's Diner and Deli was a restaurant start-up in Poughkeepsie, NY in 2014 (closed). The owner of the diner commissioned me to make a logo that represented a 50's diner feel with a modern look and with a nod to the Poughkeepsie area. I created a logo that incorporated the Mid-Hudson Bridge with Retro style typography paired with a modern Sans Serif.